It is staying ahead of the curve by leveraging gaming and content to extend the monetisation layers of IP into the Web3 realm. “Rusk has quickly grown to being the leader in capturing Gen Z culture through content. UGC game creation is becoming widely popular globally with platforms such as Roblox becoming staple destinations for the age group of 8–14-year-olds in the US and the Southeast Asia and Rusk’s platform will enable game developers to create games using freely available Rusk IP assets, the company said in a statement. While the company presently creates entertainment video content for their audiences – they will soon launch a UGC-led social gaming platform. Secondly, building a UGC-led social gaming platform that will enable game developers to create games and publish them on our platform using our game developer app that plans to leverage blockchain technology,” he added. “Our future plans are two-fold – firstly, scaling our content with OTT partners via our IPs in India and the rest of the world, with Playground leading the way for our expansion globally. Country Delight unveils a new digital campaign ‘Live Better’Īccording to Mayank Yadav, CEO, Rusk Media, with the behavioural shift of the digital native audiences – entertainment has transformed across 30-second snackable social videos, OTT shows, casual and AAA gaming.
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